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25 Nations, One Web Site: Visit Europe:Posted By: Mark Smith BRUSSELS, Belgium - The European Union is launching a new strategy to lure tourists to the continent as it faces competition from other parts of the globe.The EU aims to coordinate and package its 25-member nations as a single attraction through a new "Visit Europe" Web Site, http://www.visiteurope.com. The site, which is funded by the European Commission, provides a one-stop site with practical information on such things as transport, weather and events across Europe. The site is currently focused on travelers from the United States, Canada and Brazil and is run by the separate European Travel Commission, ETC, which represents national tourist boards across Europe. The plan still needs the backing of EU governments. According to the latest ETC statistics, tourists from the U.S. and Canada accounted for 5.4 percent of visitors in Europe, the highest number from non-European nations. France, Spain, Italy, Britain, Germany and Austria attract more visitors than any other countries in Europe. "Americans do see Europe as one destination, even if they come to Europe and then go to different destinations, but it's a very important step to have a coherent branding of 'Europe' as a destination," said EU spokesman Gregor Kreuzhuber. The tourism sector employs over 8 million people across Europe and accounts for four percent of the total EU labor force, the EU's executive commission said. Courtesy Of: Yahoo! News The information reported above is property of Yahoo! inc. and reprinted or modified with legitimate permission. We thank Yahoo! inc. for the kind cooperation with us and other shareholders. |
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